Trust As A Strategy - Why It's Your Smartest One
One of my favorite things to talk about with business owners is the logic they are using to determine what their marketing will look like for their business. Isn’t that one of the biggest questions YOU might be wondering about, as well? I am going to guess that if you are looking at this page in the first place, that maybe you are curious about, at least why I am professing that Trust is, minimally a strategy worth learning about. If I am right, then good for you, right off the bat!
Imagine for a minute that you just purchased an ice cream franchise. The franchise headquarters advised you that historically 96% of the ice cream sales are sales of chocolate ice cream or some combination of ice cream with chocolate, like chocolate and peanut butter, or chocolate mint chip.
It’s their job to provide support to you to help you succeed. As a new franchise owner, hopeful of being successful, wouldn’t it make sense to make sure that you stocked up on those chocolate ice cream flavors?
Marketing your company is no different. Whatever is your biggest "seller," is what you should have the most of on hand! Here's the rule of thumb that applies to ice cream stores and all businesses... For
96% of customers, the only way you will ever earn their business is to earn their trust first. Unlike the ice cream store, it isn't as easy as stocking up on trust. Trust is something you have to earn. So, wouldn’t you want to make sure you are doing everything you can to earn your customers’ trust. I
hope your answer is a resounding YES!
There is every reason to strategize around the concept of consumer trust when determining what your marketing plans will look like. I like to try and frame it as actually a survival strategy. Without it, most businesses will not thrive, or flourish. They may experience status quo, but rarely will experience what it feels like to soar! Strategizing around trust is imperative, and makes natural and logical sense, seeing as TRUST will always be your biggest seller. The better news is that it is not hard to understand or execute. The best news is that when you strategize this way, you experience more wins, more customers, more profit and more successes! Who could ask for more!
This Training Pack will explain in detail what it means to strategize around TRUST, how it is your smartest marketing strategy, and will put your mind at ease at how simple it is to learn and implement the smartest steps you can take towards your business’s success.