Everything you need to build and realize a successful marketing plan for your business!
Everything you need to build and realize a successful marketing plan for your business!

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​Learn & Earn - 21 criteria consumers consider when selecting a service provider - Learn six top reasons they choose one business over another

Understanding why some customers choose your business and others choose your competitors will help you focus more on what matters to your customers and less on what doesn't.  Discovering what influences your customers helps you be better at dedicating focus and resources where they will be most productive and profitable for you.

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There are typically a good number of factors that influence a customer's decision to hire a service professional

With choices galore in many service categories, customers have a lot of businesses they can consider.  If you want to be a contender, you have to be a stand-out. 

The hiring process requires several steps and the satisfaction of several needs before most homeowners or customers will be comfortable enough to give a company their absolute "YES."

It helps to know what influencing factors are working on customers so you can focus more on what matters and less on what doesn't.

Take on this Learn & Earn topic and confirm the top 21 influence factors that are pushing customers over the fence with businesses.  Discover a surprising degree of influence some factors have over others​.

As your knowledge and expertise builds, so does your business!

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