Without being able to validate your business's quality, 96% of consumers will never contact your company!
Customer Reviews represent the highest influence factor consumers use to confirm quality-worthy businesses.
Consumers have been relying on Reviews to make purchase and hiring decisions for almost twenty-five years. They are trained to look for them and know how to find them in record time. If your business is not adequately and professionally represented in this space, your competition will eventually swallow up a large portion of your sales opportunities, as well as revenues that would otherwise end up in your bank account, not theirs. Which way would you prefer it to go?
Every customer has their own set of rules and criteria that makes a business worthy of their time and their dime. Accommodating so many sets of standards can be a daunting every day task. But, what if you don't take this seriously? The easy answer is you lose sales.
Rules Of Thumb For Your Reviews
As with many strategies, there are smart ways to do things, and not so smart ways. If you choose the smart ways, you will get far more mileage from your efforts. Deploying a Customer Review strategy is no different.
Review No-No's You Want To Avoid
As Customer Reviews rose in popularity over the years, many, many companies jumped into the space hoping to capitalize on all the activity surrounding the Customer Review universe. The truth is, not all have YOUR back or your best interest in mind. It is important to be careful about which tactics, which process, and which methods you choose to enlist Reviews. Some are professional and provide services that reflect that. But, some are not and can actually hurt your chances with potential customers, even affect your online reputation with you being none the wiser.
Get more information about Reviews:
"I learned long ago that reviews are an essential part of proving ourselves to new customers. Without them, I would have never grown my company so quickly."
"Commitment to our company motto is simply, BE PREPARED. BE PROFESSIONAL. BE RESPECTFUL. BE KIND. BE COMMITTED TO OUR CUSTOMERS."
"Our employees know that our reviews are a direct reflection of all of our efforts. Without all of us being on board with this understanding, our reviews would be all over the place."
"I realized that not all my customers are reviewers. When I realized that if I ask all my customers for a review, I will get plenty back that will all be a great help to me."
"Things have become pretty easy, including how to write a review. The easier I have made it for my customers to review my company, the more reviews I get."