Lead Magnets help you draw in potential customers that already have an interest in something that you know and they don't.
Lead Magnets help affirm your expertise which speaks to your competency, a critical piece to quickly gaining trust in you.
LEAD MAGNETS HELP YOU CONNECT,
EARN TRUST, BUILD YOUR DATABASE,
AND GENERATE HOT LEADS
Lead Magnets are typically something you provide of value to visitors online, usually educational or informative. They act as connectors between you and help you establish the beginning stage of a relationship. These connections help to initiate a “trust building” process, a step that furthers your opportunities with this visitor. Offering Lead Magnets allows you to repeat this process over and over and over again with inquiring visitors or even with in-person contacts.
WHAT ARE EXAMPLES OF LEAD MAGNETS?
Businesses utilize Lead Magnets such as a guide, an eBook, a how-to instruction, a recipe, coupon, or something educational to share with visitors online.
Usually Lead Magnets are free offerings that help deliver value to a visitor in exchange for a limited amount of contact information (typically an email address and maybe a name).
Lead Magnets are usually delivered online. They can be downloads, in PDF form, video, presentation, web page(s), etc. They can be delivered via text link, or other methods of easy, quick delivery.
Lead Magnets help you initiate a connection, prove your expertise, and to begin earning the trust visitors ultimately need to decide to engage with you.