Every business has a TRUST SCORE, but few have any idea what it is!
Discovering YOURS can provide you with a snapshot that plays a bigger role in your business's success than any
other measurement you can take!
SIMILAR TO AN IQ SCORE, EVERY BUSINESS
HAS A TRUST SCORE
Your TRUST SCORE doesn’t measure intelligence. Instead, it measures how much trust a potential customer can gain in your business during a researching, due diligence process on your company. Most businesses have no idea what their score is which means they are likely not taking any steps to strengthen it.
But consider this... one TRUST RATING for you is one customer's perception. Because your business depends on a culmination of many customer's perceptions, understanding your OVERALL TRUST RATING with clarity is an important snapshot that plays a bigger role in your business's success than any other measurement you can take. For these reasons, this is a natural place to begin talking about what a smart marketing strategy looks like. Until you know your own TRUST SCORE, you won't know how or where you can begin to improve on it.
Have a pain-free Trust Analysis done for your business. You can usually get your results in less than 48 hours! Typically, the take-aways from these provide easy to implement steps that cost you little to nothing, but that relatively quickly enhance your perceived standings with visitors online. Do you want to watch your quality lead pendulum start swinging hard in your direction? I thought so! Find out your TRUST SCORE today!
One of the reasons I profess the importance of understanding Trust Scores is that typically very few other people do!
My initial suggestions with most new business clients include a look at things through two lenses: a customer journey lens and a consumer trust lens. These are two critical focuses that merit a great deal of understanding and attention. The reason I choose these lenses is because regardless of what other things businesses have going for them, when these two initiatives are not specifically strategized around, the “other stuff” doesn’t work as well as they can. That is proven and that is true!
Among the first things I usually suggest is to conduct what I refer to as a Trust Analysis. Some people feel more comfortable if I refer to it as a Consumer Confidence Analysis. Either way, it is the same thing. I do these often. They are very enlightening.
The process mimics several different types of searches consumers will conduct to learn about products or services your company provides, as well as about your company, specifically. It includes a thorough website sweep and assessment of your website.
You will come out with an actual Consumer Confidence (or Trust!) Score and definitive places where things are already strong (so you can keep doing those!) and any areas that can be improved. Typically, the stronger a business can get themselves in these areas, the stronger quality leads they tend to receive.
Discover YOUR COMPANY’S TRUST SCORE! Then decide on what action steps make sense for you to take next. In most cases, surprisingly, it only takes a small number of tweaks or twists to make a giant difference. Don’t put this one off. Have us do a TRUST ANALYSIS for you and determine your company’s TRUST SCORE today. Get your results within 48 hours and set yourself on a path of newly predictable profits and successes!
