Everything you need to build and realize a successful marketing plan for your business!
Everything you need to build and realize a successful marketing plan for your business!
  • What is the perfect Marketing Mix?  What are your smartest Marketing Strategies? 

    For starters, smart business owners know their Smartest Marketing includes a strategy that focuses on earning and building TRUST   

    This is SMART because for 96% of customers, the only way you or any company will earn their business is to earn their TRUST first!

    Founder holding up favicon lightbulb indicating how focusing on trust helps you reap the benefits of success

    Get tools, training, and SMART ideas you need to build TRUST and watch your business build loyalty, successes and profits, as well!

    Some businesses may think because they AGREE that TRUST is important, they've "got it" covered!  See if they are right!
Learn the proven secrets to achieving quality customer acquisition, successes and profits that reflect your expertise!

Earn Trust And Win Big!
Because Trust Pays!  And It Pays Well!

Your smartest marketing starts with a deep understanding of CONSUMER TRUST and its proven, larger than life influence over your business’s success.

So, if exploring ways to promote your business more successfully is why you’ve landed here, you've landed in a good place. Content and strategies you will find here will help you build the right plan with the smartest focus – TRUST IN YOUR BUSINESS!

As you dive in, one of OUR goals is to help you confirm the reality that no business, not even yours, is immune to the inevitable scrutiny almost every customer will put you through as they gain trust in YOU, or they don’t!

Thousands of businesses, probably much like YOU, have come to understand this larger than life influence.  When they’ve embraced this focus, they experience the reality that TRUST pays them back dividends, and pays them back well!

Diana Herzan

Founder, SmartestMarketingStrategy.com


Connect with me or visit any of the buttons below to start your business on a new path of predictable successes!

Why Trust? What's the big deal?

Smartest Marketing Strategy's primary differentiator means that training and guidance you will find here includes an added focus on more than your team's challenges and goals.  It also incorporates the concept of TRUST in the strategizing and thought processing.  Why?  Because regardless of everything else a business has going for them, without clarity and deliberate strategizing around TRUST, much of the "other stuff" doesn't work as well.  It's true.  As business owners, unless you embrace this truth, you rarely end up in a better place than where you're starting from!

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Step One
Step Two
Step Three
Step One
Motivated businessman

So how do you construct a successful marketing strategy?

This question, or more accurately, several versions of this question is asked every day by business owners wondering, probably the same thing you might be!  What is the best, what is the most successful, what are the right marketing strategies for my business?

Step One is to acknowledge that not all marketing strategies are created equal!  There are basic marketing strategies, certainly not a one-size fits all strategy, and there are smart marketing strategies. 

Proceed to Step Two to discover how to turn a basic marketing strategy into a marketing strategy you can proudly call successful!

Step Two
Team members participating in marketing planning meeting

Turn your basic marketing strategies into more successful marketing strategies!

Let's first define BASIC.  Anybody can have a basic marketing strategy at work for them.  This would not necessarily be terrible.  Nor, might it be magnificent... at least yet!  Think of it as a good starting point with knowledge there is room to grow.

A basic marketing strategy should assist you in identifying your company's assets and stand out features, and then to prove them, promote them, and to help you profit from them.  That simple!

Is that close to how you view your marketing plans?

Now, add in that special element that ups the game of that basic marketing plan.  A SMART marketing strategy takes into account the basic plan above, BUT assures that on-going TRUST in you, your business, services and products are one of your PRIMARY assets!

Now proceed to Step Three for a helpful checklist you can start with to help your marketing strategy go from BASIC to SMART and SUCCESSFUL!

Step Three
Scrabble tiles spelling out WIN
Team members and advocates of a business holding up and turning gears together
Happy looking dog wearing a graduation cap
Satisfied business person showing sense of approval and agreement
Founder holding up Smartest Marketing Strategy favicon reinforcing the strength for you that focusing on TRUST has on your business

Order your copy today and look
forward to winning more and
more often!

Use this checklist to help you build a smart and successful marketing plan


  1. Start by making a list of everything you would consider to be an asset of your business, things like your inventories, products, store, website(s), software, equipment, vehicles, licenses, funds, all things you NEED to operate your business effectively
  2. Make sure you include your business's REPUTATION on your list of assets
  3. Hint... also go ahead and include things like your RELATIONSHIPS and your CONTACTS if you did not already include them
  4. I bet you've got YOURSELF and your TEAM MEMBERS already on your list, right?!
  5. How about your ADVOCATES - these are people who already know you, trust you, and would not hesitate to refer you to others, people who do or would speak positively on your behalf
  6. Here's another non-tangible asset that I bet you've got a lot of.... YOUR KNOWLEDGE and EXPERTISE
  7. You know where I am going with this... have you included YOUR EXPERIENCE AND SKILLS?
  8. How about any CREDENTIALS you can boast about?  These include licenses, certifications, awards, degrees, ratings, rankings, all things that help you PROVE YOUR COMPETENCY - validating "stuff" that helps move potential customers on the fence closer to you
  9. Next, identify any features or assets about your business that you consider to be STAND OUT FEATURES of your business - things that make your business different, special, unique, better than your competition
  10. Next, go back through your list and ask yourself what steps you are currently taking to PROVE these assets to your team members AND to customers
  11. Ask yourself if you are taking any deliberate steps to actively PROMOTE any of the asset items on your list, and if so, how are you promoting them?
  12. Almost done... Ask yourself, next, if you can measure direct PROFIT for your business as a result of each of the items on your asset list
  13. After all that head scratching, ask yourself if after going through this exercise, did anything come up that you may not have been thinking about prior to taking these steps?
  14. Lastly, pat yourself on the back first for taking the time to think all this through.  Then, take a moment to acknowledge any of the blanks you may have just revealed you have.  (And don't feel bad if you have them, most businesses do!)  The good news is you will be able to discover the in depth steps you'll need to take next to adopt smart marketing strategies.  Adopting these strategies will turn whatever you are currently doing to market yourself into the best, most successful and profitable marketing strategies for your business.  You will find it all laid out for you in my TRUST MATTERS TRAINING SERIES.

    Order your copy of TRUST MATTERS TRAINING 
    where everything you need to know about creating and mapping out the right marketing steps for YOU is all right there!
Photo shows all three books in this TRUST MATTERS TRAINING Series

Use these resources to empower yourself and your company to be bigger winners!

My Training and Resource Center is a collection of many of the tools and resources that have propelled thousands of businesses.  The same resources are available for you, too.  Use them for yourself to propel your business and to become more empowered and bigger winners, as well.

All resources and tools here are special, proven, and many are designed so that you can learn from them in the comforts of your home, your home office, or from any office wherever you work!

Whenever you are ready to start, choose whichever training or resources resonate with you. 

Your success rides on trust!

"It's thrilling for me to have watched thousands of companies since 2004 who have won more business, earned higher profits and achieved greater company-wide successes as a direct result of their commitments to trust building."

You might be surprised that with only a few small adjustments to what you are already doing, you can quickly be experiencing what it is like to be a smarter marketer and a bigger winner!

Smartest Marketing Strategy's resources and training will help you routinely achieve quality leads, motivated customers, and loyal advocates!  Now, isn't that what being in business is all about!?!

Diana Herzan
Marketing Advisor

Get smart ideas and information to help you assemble the most effective marketing plan for your business.
Picture of a woman on her computer.  She is discovering information to help make her more empowered.

Knowledge is not only empowering ~ The right knowledge has the power to make you a bigger winner!

The work I have done over the past 30+ years has consistently proven that it is NOT necessarily WHO you know that will get you into high places.  It is more WHAT you know that can!  This premise was the motivation and the reason I created this website.

Thousands of businesses have been beneficiaries of knowledge they have acquired from various tools or training they have received as my clients.  Each came with different challenges to conquer and in different stages of their businesses. 

All of them have walked away having advanced many of their success measurements including cultivating more business, earning stronger profits and ultimately becoming bigger winners!  If they can do that, so can you!  Want to learn what they know?  Well, you can!

Picture of Trust Verified trophy sitting on a white pedestal

"Cred"entials comes from the root word, "cred," which means "believe."  Certain credentials can carry a lot of weight for you, helping you gain needed "cred"ibility with inquiring customers.

​See how our Training Packs provide more than just training... they can also help your business become TRUST VERIFIED, a distinctive credential your customers view as a quality validator and a trust builder!

Because your customers are looking for solid proof you are the REAL DEAL, making sure you can deliver this proof will provide more "Make" than "Break" moments for you, especially if you can prove it during critical early stages of customer consideration.  Consumers want to validate your quality, your competence, your knowledge.  Presenting your merit worthiness with earned credentials will achieve this for you, plus will advance your value factor to customers who are trying to learn about your business. 

Becoming a Trust Verified business enables you to proudly display the Trust Verified trophy or medal and provide the needed validation your inquiring customers are trying to confirm.  Become Trust Verified and discover how customer confirmation of your quality can quickly translate to CONNECT,
and soon thereafter to CONVERT!

Becoming a Trust Verified business isn't something a company can "buy" or pay a monthly fee for.  Trust Verified companies have gone through specialized training and passed required assessments to earn their Trust Verified status.  The training focuses on Trust from both a company and a consumer perspective, training you can't get anywhere else!

Companies that become Trust Verified share a common sentiment, that of deeply recognizing the enormity of being trusted by their customers, as well as the value of helping them legitimately earn that trust.                              

Learn More  >

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