Critical Review Do's And Don'ts
Even though marketing has changed a lot over the years, the real reasons a customer will choose YOU are the same. Trust in your quality, confidence in their decision, and comfort in the risk they will take if they hire you all weigh in on the final reasons a customer chooses YOU.
Today, like yesterday, as well as tomorrow, your customers need confirmation of your quality to be propelled into purchasing or into hiring. 96% of consumers conduct deliberate due diligence processes and are trained to search for Reviews on almost everything they spend money on. For these consumers, Customer Reviews are the strongest influencer in this process. If you want consumers to consider your business, they want to see validating information about YOU first. For every size company, incorporating an effective customer review presence is an essential element of your business's smartest marketing strategy.
I invite you to take a look at some important Review Do's and Don'ts that will help you determine how to get the best performance from enlisting Customer Reviews on your behalf in the right places, the right ways. There are some things you should be sure you are doing, and some that can actually hurt your chances with visitors online. As you explore your Review options, find out which ones will get you the most mileage and which no-no's you should stay away from. Discover the easiest and most cost effective ways to incorporate customer reviews as part of your smartest marketing strategy.