Help your customers begin to trust you by adding a link to Customer Reviews about your business to your email signature. This simple step can facilitate needed confidence from customers who are considering you, as well as some of your competitors. This simple step can increase YOUR chances of winning
by 70%!
If you are a business owner and you can spare three minutes, you have the ability to facilitate a business - changing moment for your company. Follow these instructions and then come back to me as your busy season gets underway and let me know how happy you are that you followed these few steps!
What you will be doing is adding a simple link to your email signature(s) to Reviews about your company. You, as well as anyone involved in sales with your company should follow these easy steps. You will see that by adding this simple link, you will discover you have made it easier for more of your potential customers to say YES to becoming your customer! Learn more about why this happens below.
First, follow these easy steps. This should take you three minutes, or less.
- Open your email, as if you were going to send a new email
- Click on File in the upper left corner, or wherever you find File in your email program
- Click on Options
- Click on Mail
- Click on Signatures
- If you haven’t already created an email signature, this is the place you can create one. If you already have an email signature, you should add a simple link to Customer Reviews on your company to your signature - for example: Learn more about us - Read Customer Reviews about our company
- Make sure you hyperlink correctly to Reviews you have on your business
- Click OK
- You are done!
Now, every time you send out an email, your readers will have one-click access to current Reviews about your business. This simple link gives you a continuous ability to “bring it” to anyone receiving your emails. Those that have the potential to become one of your customers will be glad you did. I have many business clients that do this who have discovered they have earned the trust of more customers this way than they realized. The reason? Customers come to you in different stages of their buying journey. You never know when you have someone in front of you that is close to the "ready to buy" stage. The primary factor that will propel them into hiring you will be their trust and comfort levels in your quality and your company. Putting such a simple link in front of them will call to action those who are serious and sincerely interested in finding out more about you.
The reason this works is basic. Your company’s reputation is your company’s strongest asset. It always will be! Your company’s reputation has the strongest influence over your prospective customer's decision-making than anything else you have. Customer Reviews are the easiest way to provide fast and honest information about your reputation to your inquiring customers. The reality is when they trust you, they will take action towards you. You have a 3-minute ability to transform many YES's in your direction.
Amazingly simple, this three-minute task can help facilitate a more enthusiastic, readier to buy customer before they ever contact you. How awesome is it to receive calls from customers whose decision to hire your company is either already made, or close to it?
Bottom line, trust in you and your company will be the primary reason a customer chooses YOU. Providing one-click access to Customer Reviews helps you give your potential customers what they need to get comfortable with their choice to hire you. Validation of your quality is the primary factor that will propel them into purchasing with you.
I hope you will take your three minutes and add this simple link to your email signatures. Recommend that anyone involved in sales in your organization do the same. The overall results will delight you.
If your business doesn’t already incorporate a Customer Reviews service in your marketing, I encourage you to explore your options. Contact SmartestMarketingStrategy.com to learn more about what options are available for you or to get answers to any questions you may have. Not all Review Services allow you to link directly to their Reviews. Being able to wherever you can provide a link can impact your sales leads, your close ratio, and your overall revenue. Ask for a complimentary assessment of how your business compares to your competitors’ as far as information available about both of your reputations and what this means to your future opportunities. Find out more by calling SmartestMarketingStrategy.com at 763-745-1188.
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